Guides

Plain guides, no fake data.

Short, practical guides on buying and using B2B data. Every example is labelled.

Read the first guide

01Guides

All guides.

  1. 01 How to judge a B2B lead list before you buySeven checks to run on any B2B lead list before you pay for it: sources, dates, statuses, fit, bounce terms and what the seller won’t promise. Guide5 min read
  2. 02 What a personalized first line should and shouldn’t sayHow to write an honest, specific first line for a cold B2B email: what to reference, what to avoid, and how to keep it accurate and lawful. Guide5 min read
  3. 03 Reading a profit-leak report: what it can and can’t tell youHow to read a profit-leak report for a small service business: what a finding means, how to check it, and the limits of benchmark comparisons. Guide5 min read